VIGOR

For Vigor, we created a range of point of purchase (POP)) materials designed to enhance visibility and promote the brand’s products effectively

WHAT WAS DONE:

We designed backlit panels strategically placed at the ends of shelves to showcase the various Vigor product lines. These illuminated displays not only draw consumers’ attention but also reinforce the brand’s presence in supermarkets, encouraging product trials and purchases.

We developed wobblers for Vigor Cream Cheese and Vigor Mix Margarine/Butter to support a promotional campaign featuring giveaways.

For the launch of Vigor Mix Margarine/Butter, we created a double-page advertisement in specialized media targeted at retailers.

All materials were crafted to enhance the visibility of the Vigor brand and drive product sales.