ADRIA PLUGADOS
We launched a comprehensive campaign to drive sales of Plugados Adria sandwich cookies by featuring the “Despicable Me” film franchise on the packaging. This initiative was crafted to engage both the sales team and consumers, ensuring a substantial impact in the market.
WHAT WAS DONE:
To empower the sales team, we developed a detailed sales sheet that provided essential market data, including the latest insights on the filled cookies segment, consumer trends, and growth opportunities. It also featured product information and cross-selling suggestions.
To attract consumers and encourage purchases, we created three distinct promotional pack models. Customers who purchased four packs of Plugados Adria filled cookies received a “Despicable Me” themed gift.
To enhance product visibility in stores, we designed a modular floor display that could be adapted to various store sizes, ensuring versatility across different retail environments.
