ELEFANTE TETRA PAK
We launched the Elefante extract packaging in a Tetra Pak version, providing a more practical solution for consumers while demonstrating a stronger commitment to the environment, as the packaging is 100% recyclable.
WHAT WAS DONE:
To support the launch of the new Elefante extract packaging in Tetra Pak format, we developed a range of strategic materials.
We created a complete Sales Kit for distribution to retailers and the press, which included the new products along with a detailed brochure containing marketing and registration information. This ensured clear and effective communication about the benefits of the new packaging. Additionally, we developed a specific product sheet for the sales team to facilitate the presentation and promotion of the new format.
