We developed the Key Visual to align with the brand’s new positioning, defining a cohesive color palette, typography, graphic elements, and central messaging. Each component was carefully selected to convey the brand’s quality and sophistication while ensuring its products stand out in an appealing and consistent way.

To maintain visual cohesion across all consumer touchpoints, we applied these elements to various promotional materials, including lining paper, store displays, recipe books, social media posts, and videos. The brand’s color palette was refined to introduce a brighter, more inviting feel, enhancing appetite appeal and capturing the indulgence that only chocolate can provide.