We chose to retain ABIA’s existing typography to strengthen the institutional link between ABIA and the Institute. For the symbol, we explored natural elements—leaves in motion arranged in a circular composition—evoking recycling and the circular economy. The color palette preserves the brand-mother’s greens and blues, ensuring continuity and an immediate association with a sustainable territory.

Next, we systematized the identity’s graphic language and produced supporting materials (templates and base assets) to enable the team to deliver consistent applications across different fronts as needed.