We began the project by crafting the company name, “Islenha,” which reflects both the company’s idyllic location and the traditional methods of meat preparation. Following this, we designed the brand identity.

Next, we developed a digital menu featuring images of the cuts, detailed descriptions, and ordering instructions. This was aimed at providing customers with an easy and informative shopping experience to encourage product selection.

To enhance the company’s visibility and attract new customers, we created street signs and advertisements strategically placed in high-traffic areas of Ilhabela, along with promotional content in local and digital media. We ensured the use of the brand’s visual identity for consistent recognition.

Additionally, we focused on social media by crafting engaging and informative posts that included meat preparation tips, recipe suggestions, and product information. This approach was designed to effectively engage the public and promote the brand consistently.