We initiated the project by establishing the Lévia brand and developing a visual identity manual that outlines clear guidelines for brand application across various contexts. As the product line expanded, we introduced Lévia+e, an innovative offering designed to provide greater structure to food.

We also created Lévia’s official website, which was developed alongside a workshop to define consumer personas. This process enabled us to gain a deep understanding of the different consumer profiles and their needs, allowing us to craft a targeted and effective content strategy.

To promote the website, we launched a campaign that included targeted email marketing for different audiences and strategic posts on LinkedIn.