LIZA POINT OF PURCHASE MATERIALS
The Liza product line, which includes oils, mayonnaises, and salad dressings, received a range of point of purchase (POP) designed to enhance the visibility and appeal of the products in stores.
The goal was to create a striking visual impact that would highlight the Liza product line, making it easier for consumers to make purchasing decisions and reinforcing the brand’s presence at the point of purchase.
WHAT WAS DONE:
We developed a range of point of purchase materials (POP) specifically designed to maximize the exposure of Liza products and capture consumers’ attention.
This included a floor display strategically placed in high-traffic areas of stores to draw attention and encourage impulse purchases. We also created a Cross Display to be showcased in complementary sections, promoting cross-purchasing opportunities.
Additionally, we designed corner pieces to emphasize the products on shelves and lining materials to enhance extra display points throughout the store.
