MACHADO MEYER LAWYERS
We developed the visual identity for a book authored by a prominent partner at Machado Meyer Advogados, focusing on best governance practices in the third sector, particularly for civil society organizations. Our objective was to create a material that not only delivered valuable insights but also embodied the firm’s visual identity and core values.
WHAT WAS DONE:
We handled all aspects of the book’s design and layout, ensuring it was both visually appealing and easy to read.
To align the book with Machado Meyer’s visual identity, we utilized the brand’s specific color palette, maintaining visual cohesion and reinforcing the firm’s brand throughout the material.
The design featured a graphic representation of connections that symbolizes the key touchpoints and interactions within the third sector. This graphic serves as a visual metaphor, illustrating how best governance practices interconnect various elements within civil society organizations, creating a clear and effective path to success. Each section of the book is seamlessly linked by this design, allowing readers to visualize the interconnectedness of governance practices.
