MOB
MOB (Women Operating in Brazil) is an internal initiative at Cargill dedicated to empowering women. Its primary goal is to promote gender equality, enhance the presence and influence of women within the company, and foster a more inclusive and diverse environment.
WHAT WAS DONE:
We developed the visual identity for the MOB movement, ensuring it embodied the values of female empowerment and diversity. To enhance visibility and maintain consistency, we implemented the visual identity across various materials.
We designed an engaging email marketing campaign to effectively communicate the movement’s initiatives and events to employees.
A base banner was created for both internal and external events, showcasing the MOB brand in an eye-catching manner.
Additionally, we designed versatile templates for presentations and documents, enabling the MOB team to maintain professional and cohesive communication in all their interactions.
