PINK OCTOBER CAMPAIGN
Breast Cancer Awareness Campaign with the brands Elefante, Pomarola and Liza.
The brands joined forces in a breast cancer awareness campaign, in partnership with an NGO, to support Pink October. This initiative aimed to use the strength and presence of these brands in the market to spread an important message about health and breast cancer prevention.
To maximize the campaign’s reach, we utilized the packaging of all three brands as a direct communication channel with consumers. The packaging panels were updated to pink, the symbolic color of Pink October, featuring a breast cancer awareness message. This approach ensured that the message effectively reached consumers on a daily basis.
WHAT WAS DONE:
We created three packages featuring the Pink October theme while retaining each brand’s Key Visual (KV) to ensure consumer recognition and familiarity with the products. We prominently incorporated pink to highlight the campaign and its important message.
In addition to the visual updates, we included informative texts about the significance of prevention and early diagnosis of breast cancer. These additions turned each product into a vehicle for information and awareness.
