POMAROLA CHEF PASSATA
Using the imported Pomarola Chef Passata glass packaging as a reference, we developed the national version for both the Retail and Food Service markets.
This project involved adapting the packaging to meet the specific requirements of the Brazilian market while ensuring the product stood out both on store shelves and in the kitchens of consumers and business partners.
WHAT WAS DONE:
The original glass packaging of Pomarola Chef Passata was carefully adapted for the national version, maintaining the premium quality and aesthetics that define the brand. The design was adjusted to meet the preferences of Brazilian consumers and local regulatory requirements, ensuring that the packaging remains practical, functional, and visually appealing.
To support the launch of the new product in the national market, we developed a comprehensive campaign with various communication materials to reach the target audience.
We created detailed informational sheets for the sales team, providing all technical details and product benefits.
Advertisements were developed to promote the new product in specialized magazines and relevant print media.
For digital channels, we designed banners for partner websites and created engaging social media posts to enhance visibility and engagement.
