POMAROLA POINT OF PURCHASE (POP) MATERIALS
For the Pomarola product line, we created a complete set of point of purchase materials (POP) to enhance the visibility and appeal of products in stores. This project aimed to deliver a strong visual impact that showcases the quality and benefits of Pomarola products while facilitating consumers’ purchasing decisions.
WHAT WAS DONE:
We developed a series of point-of-sale materials, each carefully designed to maximize the visibility of Pomarola products and capture consumers’ attention.
The Floor Display was strategically created to occupy key store locations, ensuring Pomarolaproducts stand out and drive impulse purchases.
The lining reel was designed to enhance extra display points for Pomarola products, while the corner pieces were specifically crafted to highlight the products on the shelves, making them easily identifiable and ensuring they stand out among competing items.
Each piece was thoughtfully designed to align with Pomarola’s brand identity, using colors, typography, and graphic elements that reflect the brand’s core values and engage the target audience.
