The redesign of the Pomodoro brand centered on refreshing and streamlining the visual identity while preserving the essence that makes it recognizable and trustworthy. We introduced more fluid graphic elements and contemporary typography.

For the Pomodoro Tomato Pulp packaging, we emphasized the freshness of the tomatoes, a feature carried over from the previous design, reinforcing the product’s quality and naturalness. We also included a photo of the sauce to illustrate its consistency for consumers.

Additionally, we expanded the line by creating packaging for Traditional Tomato Sauce. This new line maintains visual consistency with the tomato pulp packaging while incorporating specific elements that highlight the new product.

To support the sales team in the Food Service segment, we developed a product sheet containing essential information, including technical data, benefits, and application tips.