We began the project by crafting a name that captured the essence of the streets, the home of the food truck. The brand was designed to be both attractive and straightforward, incorporating visual elements that evoked the truck’s operating area and established a strong connection to the name.

Once the name and brand were defined, we developed a graphic concept that aligned with the client’s vision: something that represented the streets and spoke a universal language. After extensive research, we drew inspiration from street posters—vibrant, colorful messages that can be found in cities around the world.

This graphic concept was applied to the food truck’s design, adorning it with cheerful messages related to food and the joy of eating. The poster-inspired design ensured a dynamic and engaging appearance, capturing attention and enhancing the food truck’s visibility on the streets.

We also created a visually appealing menu that showcased the artisanal burgers and their unique characteristics. The packaging was designed to be both practical and aesthetically pleasing, reflecting the food truck’s visual identity.

Additionally, we developed content for social media, featuring posts that highlighted the menu, the food truck’s locations, and other relevant information.